We Didn’t Set Out to Be Entrepreneurs. Why Steadying the Scales of Work-Life Balance Compelled Two Women to StartUp.

Megan and I did not necessarily set out to be entrepreneurs.

Megan build an amazing career in fashion and design, climbed the corporate ladder to executive positions in prestigious organizations, shaped brands that changed an industry, traveled the world, was granted patents, was featured on Oprah, made movies, and even dreamed up experiential cruise ship voyages. She earned a top salary, and was beloved by her staff and colleagues. Her nurturing and generous spirit extended through her leadership where she taught many, especially women, to fully embrace the ampersand and be powerful & feminine, direct & kind, humorous & focused, collaborative & independent.

As life changed, as it’s so apt to do, Megan did too.

Children grew, relocations happened, new interests developed. There was downsizing. And Megan found herself contemplative and eager for a brand new dress to wear, one that could bring her closer to a work-life balance so she could soak up more time with her husband, 3 teenaged children, and her extended family living in different states.  She eventually styled her own independent and successful brand strategy and design consultancy business, and after nearly 30 years of leading multimillion dollar projects and being 'traditionally' employed, Megan was now using her talents and skills so she could work when she wanted, how she wanted, and on projects that mattered to her. A flexible schedule with a variety of projects and hand-picked clients suited her as an encore career.

My career story was much more of an 'adapt and go' kind of set-up from the beginning. I loved to teach, I was good at it, and I used it to satisfy my taste for travel, spending the early part of my career in both the Middle East and Europe.  When I moved to the US from Canada, I found myself in Austin, TX where I decided to redirect my talents for teaching and writing to an educational publishing company instead of the classroom, and exchange my evenings of grading papers for night classes to earn my massage therapy license - something I’d wanted to do since high school.

But before long, I too, decided to step out of corporate and embark on what I know see as my portfolio career working as an independent: writing, teaching, and educating. Because besides being wearied by the corporate ladder that only one person can climb at a time, there also came pregnancies that were tougher than imagined, relocations, and superhero mom and dad manoeuvres to ensure one of us was always home with our boys - a portfolio career made sense to me.  There just wasn’t a name for it then.

Together, Megan and I have a very unique 360 degree view of work. We know both sides of being an independent and working in corporate. We see the possibilities, opportunities, and struggles of both.  We know stay-at-home parenting, we know being working mothers. We’ve lived re-entry and are always re-entering so we can routinely adjust the work + life equation. Megan shattered glass ceilings. I stayed off the ladder. We know the merits and downfalls of each.

And we know the world of work is changing. And so do you. You’ve seen the statistics; read the headlines. 70% of us will work freelance in the next 10 years.  Lifetime employment is over. The gig economy is the new economy.  It’s a Freelance Nation. Our work will come from our alliances, not recruiters, and not employers.

So no, we didn’t necessarily set out to be entrepreneurs.

But after nearly 30 combined years of trying to steady the scales of work-life balance, we’re compelled to be. 

We’re turning directly to the problems felt by both the independents and the hiring clients in this gig economy and creating a solution.  And it is our combined 360 degree view, and our lifetime of experiences that make us uniquely qualified to take on the challenge. We’ve lived the problems, see a path to a solution,  and know it’s time for us to step up and lead a workforce revolution.

Join us on our journey.  

Because we know in our core that when women come together,  link arms, and lift each other up we have the power to change everything.