This past week had us at one of our most favorite events of the year - the annual WARF UpStart Alumni dinner. We’re graduates of this free entrepreneurship program for women and people of color, and the very first iterations of THE JILLS OF ALL TRADES™ came to fruition while we drafted and revised our Business Model Canvas throughout this 10 week program.
UpStart was an important step into entrepreneurship for us.
Madison Startups article, by Audrey Meis
“Jills members recognize the power of aggregation to amplify the voice of women solo-entrepreneurs across the nation to lead the new project-based economy,” Neil said.
Working as an independent professional, Neil recognized that hunting for the next gig was a constant challenge.
Coming from the opposite side, Boswell realized how hard it was to find trusted, on-demand talent. During her corporate career, she ran into resource gaps that hindered team productivity when searching for freelancers.
Neil and Boswell, who met through their sons, shared the vision that there must be a solution to this two-sided issue, and from there, the Jills of All Trades was born.
Neil has a background in education and curriculum and content development, while Boswell has experience in marketing and design and launched her own consulting company three years ago. For the most part, company tasks are handled between the two of them, and they make sure to block days to work specifically on the Jills of All Trades.
”As we scale, the plan is to have a community manager as the ‘Jills Hub Leader’ in locations across the U.S.,” Neil said.
These Jills Hub Leaders will take on the “vetting” process of adding new members to the Jills website. Right now, becoming a Jill requires a check of references and portfolio. Men also have been featured on the site and are encouraged to join.
The Jills of All Trades website currently features just under 50 professionals. Their titles span from “Graphic Designer” to “Clinical Trial and Research Consultant.” Project seekers can browse profiles or create a posting for a job.
There is no middleman when potential customers reach out to contact a Jill. The company generates revenue through membership fees, and it also offers a fee-based service to help potential clients match directly with a specific Jill to meet the needs of the job.
With statistics on their side, Neil and Boswell see a bright future for the Jills of All Trades. Fifty-three million people in the United States are currently working as independent professionals, which is about 35 percent of the workforce. That number is expected to increase to 70 or 80 percent in the upcoming decades, according to Neil.
”Independent, project-based, contract-by-contract is the future of work,” Neil said. “And we think women are well poised to lead this new economy.”
ORIGINAL ARTICLE LINK:
http://www.madisonstartups.com/company-profile-the-jills-of-all-trades/
May 11, 2017
“We realized we were bolstering one another, and learning from one another,” said Neil, a freelance curriculum developer. “And slowly, we wanted to expand that to other people.”
Neil and Boswell, a brand strategist who spent 12 years working for American Girl, decided to form a company they say harnesses that energy: Jills of All Trades, an online network where women working as freelancers can connect and mutually reinforce each others’ careers.
The idea is that “solo-preneurs” of any stripe — from web developers to fashion designers — can enjoy a “watercooler effect,” and stay on top of trends and best practices for freelancers. It’s also a platform where the “Jills,” as Neil and Boswell call them, can find work. The hope is that they’ll recommend each other and promote each other in their own networks and perhaps collaborate on projects.
The network is also a place where potential customers can look for a freelancer who meets their needs. In that regard, there is already some steep competition: The website Upwork is a well-established global platform for freelance gigs. But Neil and Boswell assert that Jills of All Trades puts the customer and the professional on a more even footing.
On Upwork, clients name the terms of what they’re looking for, and freelancers compete for jobs by outbidding one another. On Jills of All Trades, bidding is not part of the equation. The focus is on clients doing a bit more legwork to find the right person for the job.
People can search through the gallery of Jills, which currently features 37 entries, to find a freelancer.
“The talent shouldn’t be in the dark. The talent should be forward. They need to be in the spotlight,” said Boswell.
While the platform is designed with women in mind, men — “Jacks” — can also join.
Boswell and Neil say they want to keep expanding the network, and eventually bring on other people to serve as “gatekeepers” for Jills in hubs across the U.S. They’re also trying to build out features, like an option for paying clients through the website, and forums where members can chat.
The two pitched their company at the most recent 1 Million Cups presentation, a weekly event sponsored by the Kauffman Foundation that highlights young businesses in Madison.
ORIGNAL ARTICLE LINKS:
http://host.madison.com/ct/business/technology/startup-looks-to-put-women-solo-preneurs-in-spotlight/article_dea1a6fc-2d04-5e34-bd46-8d8910df2824.html
http://wisconsintechnologycouncil.com/2017/captimes-startup-looks-to-put-women-solo-preneurs-in-spotlight/
I’d like to take this opportunity to thank Megan A.C. Boswell’s teenage daughter, who gave her mom and her mom’s business partner Corinne Neil tips on how to use Twitter. That’s where I stumbled upon THE JILLS OF ALL TRADES, read about the venture and discovered that it is a Madison-area startup.
Naturally, the smart and savvy duo eventually mastered the art of tweeting. I’m grateful for the ease and efficiency of social media in discovering unique, local people and products—and then making those one-on-one connections. I’m from Generation X and old enough to remember life before the digital age, when networking and community building happened via the newspaper and at Junior League. I also recall a time when an amazing concept like THE JILLS, an online platform for independent contractors to connect with companies that need highly skilled, on-demand talent, would have been dreamed up in a larger city, likely on a coast, and even more likely, a product of “the Jacks.”
Thankfully, Boswell found her way to the Midwest through American Girl. She spent 14 years as head of global design and development before launching a brand strategy and design business for two and a half years to allow more time with her kids. Neil enjoys a successful career as a curriculum and content developer. Unlike Boswell’s corporate career, Neil’s solo career offered a flexible schedule and a healthy life-work balance. One of the challenges for Neil was the time, energy and sometimes anxiety associated with landing the next gig, and the one after that. Also, freelance work can be isolating, and Neil began to yearn for a more networked and sustainable lifestyle, while still retaining the variety and autonomy she loves most. So she started talking to Boswell and other friends about what it might look like for all of them to thrive in their careers without sacrificing quality of life. A lightbulb switched on, and THE JILLS was born.
In 2015, THE JILLS focused on customer development and was accepted into the startup accelerator Madworks, where they put their ideas to the test in the company of peers and mentors. Madworks companies receive support through the University of Wisconsin–Madison’s Law and Entrepreneurship Clinic, a resource for fledgling companies without the capital to finance expensive but essential legal counsel.
Megan A.C. Boswell (left) and Corinne Neil foundedTHE JILLS to connect high-quality talent with great gigs
Each Madworks company receives a $5,000 grant from the Wisconsin Economic Development Corporation after completing the 10-week program. THE JILLS used it to launch a website with plug-in tools—and still have money in the bank. Armed with the tagline “Work Solo-Not Silo,” the company sells monthly ($35) and annual ($365, or a dollar a day) memberships to join THE JILLS community and gain access to an online roster of project-based talent, project opportunities, networking meetups, marketing and promotion and curated tips and trends. THE JILLS distinguishes itself in the marketplace with a broad talent spectrum (from writers and graphic designers to Ph.D.s, lawyers and software developers), no job bidding or transaction fees and direct communication between the Jill and the client. Both members and nonmembers can also earn cash rewards
for referrals.
What’s also sustainable and scalable, the founders hope, is the community-driven platform on which THE JILLS is built. The plan is to grow THE JILLS around the globe but anchor the membership to geographic hubs that promote team building and relationships. Future growth also includes a suite of administrative tools for members to manage their work more efficiently and effectively.
Although the statistics are hard to pin down precisely, the Freelancers Union tells us approximately 34% of the current US workforce is ‘freelance’ - equating to 54 million people in the United States. With estimates from the likes of Robin Chase and Fast Company suggesting that in the next 20 years those independent workers will rise to 70-80% of us. Liz Ryan reports in a recent Forbes article that we need to “Wake Up and Smell the Coffee. Employment is Over”. And in a LinkedIn post, Reid Hoffman, agrees that ‘lifetime employment might be over”, and offers that “lifetime relationship remains ideal” suggesting that our work will come from our alliances.
It likely means that you and your partner and your friend and your brother and your sisters will be working on a contract by contract, project by project basis consulting, creating, and collaborating with each other, with previous colleagues, with new startups, with anchor businesses. It means you’ll be marketing yourself, operating your own business, working from spaces you chose, and hunting up your own work. You will be empowered to carve your career how you will like. It means you will be responsible for your own success.
With this ‘new’ economy on the brink of exploding, one has to wonder, how exactly is this going to work? And be sustainable.
Companies like Uber, Fivver and TaskRabbit, are evidence of a ‘gig’ economy and are built on leveraging excess capacity showing us how the sharing economy can and does make our lives more efficient and possibly more profitable. But we cannot ignore that Uber is routinely under scrutiny for under or de-valuing the independent workers, and Mattermark suggest that the company itself is not profitable. Fivver operates on the premise that you can get work ‘done’ for just five bucks, and TaskRabbit focuses on easing the daily tasks in your life like cleaning your house, fixing your repairs, and completing your grocery, laundry and mail deliveries - none of which seems to fit a professional model for being ‘employed’. Add in campaigns like that of the Freelancers Union, which is blogging and tweeting that #FreelanceIsntFree as they create the world’s longest invoice of unpaid bills, and it can make stepping into the world of independents seem rather daunting.
Yet there are others recognizing where this economy could go and all that it has to offer. In her June article How the Gig Economy Could Save Capitalism, Rana Foroohar begins to explore new directions for the gig economy and offers up the potential benefits of a shift from big employee/employer systems to smaller more entrepreneurial system. Her article considers the future of what she describes as community based capitalism and suggests the need for new thinking on labor laws, regulatory systems, and crowd-based capitalism. Faisal Hoque reminds us of the “value of small” in his Fast Company article while painting the global picture of the gig economy and describing the future of work as one where we can work how we actually want to work. He sees the future of a robust freelance economy where both independents and companies gain mutually and beneficially.
The world of work is clearly changing and there is a growing need to establish the necessary infrastructure to support this new workforce . As we move through this transition, where almost half of us will work as solo professionals in the next 10 years, let us be thoughtful and intentional in how, as independents, we can lead this new economy in ways that are positive and profitable and most importantly sustainable for us all.
Before we had a name, before we had a clear business model, before we had a logo, or a website, or a customer, we had an idea that we believed really mattered - women entrepreneurs needed to be lifted and linked to create a powerhouse workforce for the future.
We'd spent a summer out 'talking' to people; solopreneurs, entrepreneurs, business leaders and business owners to help us shape and validate some of our thinking. And in all of our chatting on phones and meeting in coffee shops, we learned about an opportunity - The Doyenne Group's 5X5X5 event - a pitch contest for women at the annual Madison ForwardFest. The Doyenne Group offered pre-pitch training to 5 women entrepreneurs and a chance to win a $5000 grant based on a 5 minute pitch at a breakfast event.
We scrambled to get our application in on a tight deadline, and did cartwheels (well... metaphoric cartwheels, we're too old for any of that carry-on) when we learned we were one of the five finalists. Our adventure had begun, and we bravely stepped in, created our first pitch, stood in front of a crowd and gave our first public presentation of THE JILLS OF ALL TRADES™.
And no, we didn't win the money. But we did win.
JILLS cofounders pitch finalists in Madison Forward Fest.
We learned invaluable information about giving a pitch. We meet incredible women entrepreneurs who were further along than us, who shared their stories, offered us encouragement, and gave us the gift of feedback. We got mentioned in local media. We were welcomed by a community of supporters and champions of women's entrepreneurship. And we met JILLS. Lots of them.
We learned that 5 minutes is a really short amount of time, but it's enough to put yourself out there and start to build the relationships you need to power a workforce revolution.
